The Trade Desk Universal Programmatic Pixel:            

Recording Artist • Dancer • Choreographer • Television Personality • Actress

 Global icon PAULA ABDUL is a music superstar, dancer, renowned choreographer, and TV personality, most notably recognized as an original judge on American Idol. She has sold 60 million records and earned numerous awards and recognitions including 17 MTV Video Music Awards nominations with five wins, two GRAMMY Awards, three American Music Awards, two Emmy Awards for Outstanding Choreography (The Tracey Ullman Show, and her performance on the American Music Awards), two People’s Choice Awards as Favorite Female Music Performer, and five Juno Awards. She was the first entertainer to receive the Nickelodeon Kids’ Choice Awards Hall of Fame Award. Most recently she was featured performing her classic hit “Straight Up!” at the iconic Macy’s Thanksgiving Day Parade. 

She began her illustrious career as one of the first Laker girls at the age of 18. Her amazing talent led her to become the head choreographer for the renowned squad. The recent attention that the Lakers are getting on film and television have affirmed her impact and longevity.  While performing and choreographing the Laker girls, she drew the attention of many superstars who were just the beginning of a long list of clients for whom she has choreographed both music videos and live shows, including Janet Jackson, Michael Jackson, The Jacksons’ Victory Tour, George Michael’s Faith tour, Dolly Parton and ZZ Top, to name a few. Her talent has also been credited for choreography for numerous box office top grossing films including “Can’t Buy Me Love”, “The Running Man”, “Coming to America”, The Doors” and “Action Jackson”.

Her vocal gift soon became apparent to music executives at Virgin Records, who signed her. Paula’s first studio album, Forever Your Girl, sold over seven million copies in the U.S. alone and, with four singles topping the charts, “Forever Your Girl”, “Cold Hearted”, “Opposites Attract”, and of course,  “Straight Up”.  She set a record for the most #1 Billboard charted singles from a debut album. “Straight Up” continues its impact to this day. The recent Virgin Orbit launch named its mission “Straight Up” using the anthem as its theme song.  In her sixtieth year (yes, the ever-youthful Paula Abdul turned 60 this year!), Paula’s career continues to skyrocket, keeping her as busy as she’s ever been. 

Her second album, Spellbound, scored two more #1 singles, “Rush Rush” and “The Promise of a New Day”, tying her with Ariana Grande and Diana Ross for the seventh most #1 singles for female performers. 

In 2002 she was part of television history as one of the original judges on American Idol, which pioneered the contemporary trend of talent competition shows. If anyone lived in an audio vacuum and didn’t know Paula, she immediately became a household name.  After seven years, she left that show and has since served in the same capacity on The X Factor, So You Think You Can Dance and was a panelist on The Masked Dancer. 

In 2018, she made a triumphant return to touring, joining Live Nation’s Total Package Tour of 45 cities with Boyz II Men and New Kids on the Block. A solo Straight Up Paula! national tour followed. Paula launched her Paula Abdul: Forever Your Girl Las Vegas residency the following year in the Flamingo showroom. 

Most recently, as active as ever, she is acting, choreographing and performing constantly. She has a recurring role on Made for Love (HBO), her MC Skat Kat character is featured in the Chip and Dale Rescue Rangers film (Disney) and she recently guest starred on an upcoming Muppets show. 

Always interested in giving back, Paula’s philanthropic efforts are broad. She is an active advocate American Humane Society, National Guide Dog Month, Turnaround Arts, the African Community & Conservation Foundation, Wigs & Wishes cancer charity, to name a few of the causes she supports. She received the Ellis Island Medal of Honor in 2019 for her contributions to our country and the Harry Chapin Memorial Humanitarian Award. Add her Star on the Hollywood Walk of Fame, and her legacy is ensured but certainly remains on a continuum!